You know by now that print on demand offers a great economic advantage over traditional printing techniques. But there is another major advantage you may not be aware of. With print on demand, you can crank out books about whatever subject the public is most interested in at any given time. I call this type of writing, where you write about what the public wants to read about, "trend hopping."
Of course, trends fade over time. Just because people are interested in something right now does not at all mean that they will be tomorrow. Traditional printing does not deal with this situation very well because it requires the publisher to estimate the number of copies of a book that will sell. You just don't know when the trend will end. This is a high risk situation for the publisher.
Print on demand solves the problem. You won't get stuck with thousands of copies of a book sitting around in a warehouse. Since books are only printed when people order them, you perfectly match supply to the demand. The number of books that are printed equals the number of books that are ordered, whether that number is 100 or 100 thousand.
If you are going to write books for the purpose of taking advantage of trends, then you have to write quickly. Your book needs to hit the market soon after a trend begins in order to have it out there when demand is highest. When it comes to writing fast, you're on your own; but for printing the book and minimizing your risk, print on demand is the only way to go.
Here are some other web sites to learn more about print on demand:
http://print-on-demand-publishing.tumblr.com
http://printondemand.wetpaint.com
Monday, February 23, 2009
Make a Fortune Using Print on Demand to Hop Trends
Labels:
book publishing,
pod,
print on demand,
publishing,
trend hopping
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